Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
Cold-calling is dead. Readers will also learn practical ways to introduce, apply, and operationalize the new model, including how to leverage the Opportunity Object within their existing CRM systems. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * The MQL is dead.
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