Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Feel stuck in the 90s?
ClickZ
SEPTEMBER 9, 2021
To me, it’s so clear that the buyer journey simply cannot begin with “domain-level” interest. The thing is that the internet and content marketing has empowered likely buyers to investigate a great deal about us on their own, long before they’re ready to make a purchase.
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ClickDimensions
MARCH 14, 2023
One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.
Content4Demand
OCTOBER 6, 2021
To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Creating Value-Based Buyer Journeys. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze. What have they done?
KoMarketing Associates
JANUARY 23, 2018
Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. How content strategy fits into marketing automation (and content marketing in general).
Lead Forensics
MAY 14, 2024
They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?
ClickZ
JUNE 2, 2020
30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. Knowing when it’s time to switch your marketing automation stack. What to consider in a new platform.
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