Sharpspring
AUGUST 17, 2021
Paid advertising is often one of the most expensive aspects of your marketing budget. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. Here’s what to know about the smart approach to retargeting.
KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. And unfortunately, only about half of demand generation marketers are using personas.
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Inbox Insight
DECEMBER 1, 2020
When Sales reach out to prospects and customers, having full visibility of the customer journey, their interests and challenges is fundamental to having a high-quality conversation, and being able to provide a solution to their problem. It’s important to use intent data to create awareness, just as much as it is to nurture.
The Point
AUGUST 27, 2019
LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Stale Creative. If anything, start low and expand from there. Not Testing Enough.
Martech
DECEMBER 28, 2021
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. In 2022, buyer journeys will continue to get more personalized.
KoMarketing Associates
MARCH 30, 2017
The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Key Benefits of Social Media Marketing. Common Challenges of Social Media Marketing.
Hinge Marketing
OCTOBER 19, 2017
If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Who Is this Guide For?
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