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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Build Local Buyer Personas.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Insiders

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

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B2B personas: understanding them and mastering the buyer’s journey

Exo B2B

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Geomarketing is a location-based marketing strategy. 58% of businesses use location in their marketing strategy, and the popularity of it only grows as time goes. Consequently, you will grow the network of your shops and attract potential customers that would not have noticed you otherwise.

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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies.