Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. But how do we distinguish good leads from bad leads?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

DealSignal

MARCH 17, 2023

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is also more cost-effective than ZoomInfo, so you can get the leads you need without eating up your budget.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie!

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

JUNE 26, 2020

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. ZoomInfo, powered by DiscoverOrg , offers the comprehensive B2B contact database you need to find and engage with high-quality candidates. The post The Cost of a Bad Hire [Infographic] appeared first on ZoomInfo Blog.

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. Give the Gift of Automated Data Maintenance [Infographic].

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

JUNE 5, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! The post Find Your Next Passive Candidate [Infographic] appeared first on ZoomInfo Blog. 7 Things Financial Advisors Need to Know [Infographic].

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

MAY 1, 2018

If used correctly, live video can generate the same personal, behind-the-scenes appeal for your B2B organization—and as a result, significantly improve your branding, marketing, and social media efforts. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

FEBRUARY 12, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Zoominfo 165

Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

FEBRUARY 11, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 89% marketers cite email as their primary channel for lead generation ( source ). 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

DECEMBER 16, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Give the Gift of Automated Data Maintenance [Infographic] appeared first on ZoomInfo Blog. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Executive Recruiting Tips: Recruit Like a Shark [Infographic].

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

FEBRUARY 13, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post The Marketer’s Guide to Customer Engagement [Infographic] appeared first on ZoomInfo Blog. Catch Them If You Can: Passive Candidates Edition [Infographic]. A Guide to B2B Blogging Success [Infographic].

Top of Funnel 212

Top of Funnel Zoominfo Buyer Personas B2B Sales 212

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

APRIL 16, 2019

For instance, if your target market includes both sales and marketing professionals, you could create two separate campaigns: one on lead generation tips, and another on how to follow-up with leads more effectively. ZoomInfo can help! The post 7 Steps to Improve Email Deliverability appeared first on ZoomInfo Blog.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

JANUARY 28, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’re interested in finding more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. 7 Things Financial Advisors Need to Know [Infographic].

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Key Takeaways.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 28, 2018

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects? The good news is, technographics can drastically improve your buyer personas. Get Started with ZoomInfo.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? However, your buyers want to know how you can help them solve a business problem. You must contact these fresh leads quickly.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

DealSignal

SEPTEMBER 5, 2023

In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. This article will delve into the unique features of both pipeline generators. Businesses placed greater emphasis on virtual avenues for outreach and lead generation. The way companies engage with their markets has changed.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

MARCH 6, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. The post Your Guide to a Healthy Contact Database [Infographic] appeared first on ZoomInfo Blog. Give the Gift of Automated Data Maintenance [Infographic].

Contacts 145

Contacts Zoominfo Buyer Personas B2B Sales 145

Zoominfo

JANUARY 30, 2018

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. If you’d like to find more ways to improve your business this year, or if you simply want to improve your B2B sales and marketing programs, contact ZoomInfo today. Executive Recruiting Tips: Recruit Like a Shark [Infographic].

Zoominfo 182

Zoominfo Buyer Personas B2B Sales Marketing Automation Services 182

Zoominfo

MAY 21, 2018

For this reason, the experts at ZoomInfo put together the following infographic. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team. Give the Gift of Automated Data Maintenance [Infographic].

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. Apollo customers have reported a high bounce rate of generated B2B emails, which further calls into question the accuracy of Apollo’s data.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Zoominfo

FEBRUARY 20, 2018

The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. 9. Lead Generation/Data Collection. 1. Website Creation.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100