small-business operations 
ClickDimensions
DECEMBER 28, 2023
Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. Wasted Resources When sales and marketing teams operate independently, they may duplicate efforts or invest resources in campaigns that aren’t synergistic.
Webbiquity
JULY 26, 2022
Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.
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Act-On
SEPTEMBER 25, 2023
Sales and marketing alignment is no small task, but it’s not a mystery. Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform).
BenchmarkONE
DECEMBER 3, 2020
When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. However, most small businesses out there need to rely on various tools and strategies to get them where they need to be. . Your CRM can tell you: The length of your sales cycle.
Salesforce Marketing Cloud
OCTOBER 31, 2023
A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)
Webbiquity
JUNE 15, 2021
Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai. Achieve a quick win.
Marketing Insider Group
NOVEMBER 18, 2020
In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.
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