Adobe Experience Cloud Blog

OCTOBER 21, 2016

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. The Sales and Marketing Blind Spot.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? Does personalized marketing really work in B2B e-commerce?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Vidyard

JUNE 15, 2020

Start out by listing the primary roles who will use video, such as sales reps and their managers, as well as secondary roles who will need to be involved. Other teams and roles who need to be involved will likely include: IT Support: An integration contact who will integrate the video tool with the CRM and marketing platform.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

JUNE 15, 2020

Identify the Teams That Will Drive Adoption Start out by listing the primary roles who will use video, such as sales reps and their managers, as well as secondary roles who will need to be involved. Sample Messaging: Involve leadership and the marketing team in crafting video scripts and templates that speak to buyers’ needs.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40