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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

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Challenging the 95-5 Rule: How Buyer-Intent Data Proves More B2B Buyers Are In-Market

NetLine

Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time. Twitter recently added a feature that asks users if they want to first read an article’s contents before instinctively sharing. More on this in the next section.).

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A thorough guide to Intent data marketing 2023

Valasys

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

LinkedIn, Twitter. LinkedIn , Twitter. MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more.

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What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg

Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. See how Intent and Opportunity data can impact your sales pipeline.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

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Using the scientific method to test digital marketing strategies

ClickZ

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Use past data in combination with buyer intent data to level up your retention effort, focusing on existing customers to upsell and cross-sell new products to them?