Remove Buyer Intent Remove Information Remove Intent Signal Remove Validation
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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?

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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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Intent Data is a superpower. Here’s why.

Zoominfo

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention. The Intent Data Difference: How it Works. Pretty cool, right?

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Intent Data is a Superpower. Here’s Why

Zoominfo

Just how do businesses with access to so much rich information actually use it to their individual advantage? Intent identifies the companies doing an above-average amount of research on topics relevant to your business, looking for a solution like yours to address their pain points.

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Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.