PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. Or, at least, how active that intent is.

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Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent.

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Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. But a product labeled plug-and-play predictive analytics isn’t the key to a successful, predictive data-driven marketing strategy. Predict Success by Measuring Buyer Intent.

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Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. DiscoverOrg (a company you saw on our Who’s Who in Intent Data ) was awarded four “best-of” accolades from G2 Crowd, a peer-to-peer business solutions review platform.

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Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

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Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These complement core publication signals for a better understanding of the stage and intensity of the buyers’ journey (i.e.,

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

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Only B2B

SEPTEMBER 21, 2021

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. appeared first on Only-B2B.

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Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Sales and Marketing Teams Are Using Intent Data Strategies.

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Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service. Today’s buyer intent analytics have come a long way.

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Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

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Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Zoominfo

DECEMBER 28, 2020

How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

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Lead Ranking Buy Work Management Marketing Management 100

Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. Targeting More Relevant Buyers. Internal Data.

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FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. While companies should tailor their personas to their industry and other factors, here are some basics all personas should include: Demographics: Age, gender, location, income, etc.

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DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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Only B2B

FEBRUARY 11, 2024

Must Read: What is Intent Data and How it Can Help Your Company? Let’s explore the three distinct types of intent data to drive you to sales: 1. First-Party Intent Data: Did you know? Companies that prioritize first-party intent data are 2.3 Must Read: How to Collect B2B Intent Data?

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Intent Data Intent Work Management Marketing Management 62

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. Creating focused account lists is made more accessible.

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Intent Data Intent ROI B2B 52

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Individual buyers within those organizations wield significant influence. This realization underscores the immense value of understanding the intent of these individual decision-makers.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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PureB2B

APRIL 26, 2022

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision.

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Aberdeen

JANUARY 28, 2019

Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

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Aberdeen

JANUARY 28, 2019

Companies that report using advanced analytics, for example: Achieve 22.1% Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

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Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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SalesIntel

JUNE 28, 2022

Firmographic data is the demographics of companies. They include information like company size, annual revenue, location and industry. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Buyer Intent data .

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Aberdeen

JANUARY 25, 2019

The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B companies expect their marketing budgets to remain the same as in 2018, and. 8% of surveyed B2B companies expect a decrease in their marketing budgets.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. Do you know which specific companies are currently in-market to buy your product?

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Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. CMI, 2022).

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Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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