Customer Experience Matrix
DECEMBER 26, 2014
They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. Marketers who want to build their own content are also covered.
Zoominfo
NOVEMBER 22, 2019
Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500.
Customer Experience Matrix
JUNE 2, 2011
The unified data structure allows unified reporting across the customer buying process. Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates.
Customer Experience Matrix
JANUARY 24, 2015
It creates email templates with personalization and embedded links but no dynamic content. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions. Most clients have fewer than ten employees. Full disclosure: I’ve consulted for them.)
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.
Customer Experience Matrix
MARCH 25, 2009
In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. So this is a pretty easy system to buy.
Expert insights. Personalized for you.
120 
Let's personalize your content