B2B Marketing Traction

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. If, after a purchase, you start slamming new customers with more solicitations to buy more, you risk irritating your customer.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” sources before they make their buy decision and go to a website or store to buy.

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

The Internet is the disruptive innovation that has changed how people buy things. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. a visit to a store and a purchase, and 3.) Disruptive Innovation.

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Technology Marketing Has Always Had a Zero Moment of Truth

B2B Marketing Traction

Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. different sources (online and offline) before buying something. What is ZMOT? This is the Zero Moment of Truth.

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B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

According to Earle, “Every t-shirt purchased in-stores and online, comes with an experience; the pastry box packaging, oven mitt shaped neck label, hidden messages inside of some shirts, a story, and sometimes random gifts, like vintage Ghostbusters and Teenage Mutant Ninja Turtles trading cards. We are an experience-based brand.”.

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3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

Because its open source, programmers have developed design themes that your can purchase to quickly implement and website with a nice design. Don’t buy a bad template or plugin! This is one reason you may want to buy your template instead of using a free one. It is widely used and relatively easy to access and modify.

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. An emergency car escape tool with a hammer for tempered window glass and a cutter for the seat belt is another item many have heard about but may not have purchased. 3 New Promotional Campaign Ideas.

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