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Protecting your email list and reputation

ConvertKit

In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. 10:19] – The most common damage spammers do is buy loads of subscribers or followers and send them spam or phishing links. [14:18] Key Takeaways. [03:55] 14:18] – Data breaches have long-lasting impacts.

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CX 2020: Stephanie Thum's Take on Changing Conceptions of the Customer Experience

GreenRope

Selling and buying phone and email lists is a common example of this type of abuse. The selling and management of customer data contributes to spamming, phishing, and online harassment. Twitter: [link]. Equally detrimental to customer relationship building is the misuse of confidential information. ” LinkedIn: [link].

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4 Ways to Attract and Retain a Values-Driven Customer this Holiday Season

Martech Advisor

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. 52% of adults in the US will actively consider your values before buying a product; this rises to 7 out of 10 if you’re looking only at millennials.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

Target their interests by considering where they live, who they work for, and their buying history. . People are typically more interested in buying products they’ve already shown an interest in than products featured at random. . A great way to get details about a customer is to ask the right questions in your signup form.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

And some just believe you should pay your way through and buy link placements on websites that make money by selling these. . Thanks, [name] [LinkedIn/Twitter] [website]. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. Check it out here: [URL].

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Why we care about email marketing: A marketer’s guide

Martech

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. Personalization delivers better results. Tactics are easy.

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How Tracking Links Can Kill Your Content

ClearVoice

It’s whoever wants to keep track of whatever you’re doing or buying online. Did they visit from a Twitter link? For example: “Amazon has specific links for affiliates that will follow you around as you search and buy around the entire site, but it’s not UTM. Spoiler alert: It’s not you. utm_term: Search terms used.

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