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Neuromarketing Books for Marketing to Brains

Writing on the Web

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read.

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Online Reputation? 4 Tips

Writing on the Web

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Add this to Ning.

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Blog Marketing: How Readers Find Your Business

Writing on the Web

For example, I don’t explain how clients decide to buy what you have to offer. Add this to Ning. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Share this on Mixx.

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Why Use a WP Sales Page Template?

Writing on the Web

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Add this to Ning. Have you tried to create a landing page using Wordpress? And I know others have too. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template.

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. How is brain research influencing marketers?

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye.

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Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Add this to Ning. Imagine this person’s pains, pleasures, pastimes and passions. Share this on Mixx.

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