DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

SalesIntel

DECEMBER 11, 2023

Welcome to a journey that unveils the transformative force within B2B lead management – the omnipotent power of lead enrichment. In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

SalesIntel

MARCH 14, 2024

Enhanced Lead Qualification: Understanding the technology stack, organizational characteristics, and buying intent of prospects allows sales teams to prioritize leads more effectively. This contextualized approach resonates more effectively with prospects, leading to higher conversion rates.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Zoominfo

OCTOBER 15, 2020

And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers.

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Zoominfo Intent Signal Work Management Intent Data 246

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. Then you go further.

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Intent Data Intent Buy B2B Thought Leadership 98

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. This sharply contrasts with the B2C buyer’s journey, where individual consumers are the sole decision-makers, leading to faster decision-making.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

FEBRUARY 21, 2024

What is Intent Data, anyway? Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

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Intent Data Intent B2B Sales B2B Marketing 71

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

JANUARY 25, 2024

By aligning employee advocacy with these relationship journeys, your brand can not only enhance its reputation but also create a more comprehensive and impactful engagement across diverse audience segments. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

DECEMBER 16, 2020

Has this lead opted out to receiving emails from my organization?”. Better yet, what if you could use these same filters while leveraging buying signals to either find new accounts or prioritize what accounts your team should focus efforts on based on likelihood to buy? Think about it. Want another common use case?

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Zoominfo Marketing Management Peer-to-peer Opt-out 219

Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

JULY 10, 2023

In this blog, we will explore how intent data can be effectively utilized in the full sales funnel, empowering marketing, sales, and RevOps teams to reach ideal clients already in the buying process. The biggest benefit of intent data is always knowing what message to share with which audience.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

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Intent Data Intent Event Marketing Marketing AI 62

NetLine

JUNE 12, 2023

So what types of insights can intent data provide? Here are a few: Improved lead generation through buyer discovery: Buyer-level intent data , which identifies prospects on an individual level, enables you to see who is actively searching for solutions like yours.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

ANNUITAS

MARCH 21, 2023

As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. Or, at least, how active that intent is.

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Buyer Intent Intent Data Intent Work Management 118

6sense

MAY 12, 2020

6sense , the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge® intent within the 6sense Account Engagement Platform. Bombora is the leading provider of Intent data for B2B marketers.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Email Marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Albacross

JANUARY 19, 2022

Everyone knows you need to know your audience, write engaging messages, and reach out to them when they are in the buying window. Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

6sense

DECEMBER 10, 2021

TrustRadius , the most trusted customer review platform for business technology, today announced the launch of a seamless data integration with 6sense, the leading Account Engagement Platform. “Customers can now access downstream intent data from TrustRadius directly within the 6sense platform.”

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Intent Data Intent Intent Signal Planning 62

Zoominfo

MAY 25, 2022

Modern sales teams need to meet customers where they are in the buying process, and they’re using BI to do it. BI defines a clearer picture of where a prospect is in their buying process, enabling sales reps to engage in a more personalized way and increase their chances of closing the deal. The results?

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Zoominfo Business Marketing Analytics Tools Intent Signal 100

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

NetLine

DECEMBER 7, 2023

ABM activities engage those accounts and individuals through all stages of the buying journey. Instead, it focuses on groups of accounts with shared characteristics, such as common pain points or segmentation. Finally, for one-to-many accounts, intent data can be used to deliver relevant campaigns at scale.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Speeding up the buying cycle.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Inbox Insight

NOVEMBER 17, 2023

In order to do this, it relies solely on the concept of intent data. Intent data encapsulates the information gathered from users’ interactions with various digital platforms. It indicates a strong willingness to buy, often leading to a swift closure.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data? B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Generate highly targeted audience segments in minutes, ready to be activated across your marketing channels. What content do they engage with?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

NetLine

OCTOBER 30, 2023

Before we even get to that point, though, it’s taking between 25-27 touches per contact within an account just to book a meeting. It can certainly get to be quite tricky navigating such a complex buying journey, especially when each is unique and requires specific answers to one-of-a-kind questions.

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Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93