?What Is the Modern B2B Buying Process?
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JULY 11, 2017
Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . 5 B2B Buying Journey Models. Evaluation.
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