PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Here’s how he believes intent is elevating the buying experience. Then you go further.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 Loosening up quality control measures is something Demandbase will never do.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Let’s start by examining the differences between B2B and B2C buying journeys. Because B2B buying decisions take longer. B2B is the opposite.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ).

Marketing Management 62

Marketing Management Allocation Lead Ranking Marketing & Strategy 62

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. Employees frequently change roles, resulting in an unstable buying committee.

Account Based Marketing 107

Account Based Marketing Spending B2B Marketing Paid Search Agency 107

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Must Read: Skyrocket your ROI: Discover the Most Effective Types of Account Based Marketing Creating Personalized ABM Lead Generation Campaigns Personalization is the heart of ABM for MQLs.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Marketing Automation Services Jigsaw 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Why we care.

Linkedin 67

Linkedin Paid Search Agency Ads Campaigns 67

Engagio

JANUARY 30, 2024

In the marketing and sales world, time series modeling can be effective in: Understanding seasonal trends (When do most leads enter the pipeline? Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 101

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). Email marketing is a powerful tool for nurturing leads. Imagine this.

Top of Funnel 92

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 92

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. 6 Tips for Unifying Sales and Marketing.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. Why didn’t they buy from you? We don’t necessarily need them to buy or meet with us right away.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing & Strategy 62

DemandBase

MARCH 23, 2020

I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. But the people who normally make up your buying committee are likely confused or worried. They are trying to make sense of how to continue performing their jobs.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. For starters, lead volume and quality are decreasing while buying cycles are growing longer. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Publishers will have to start providing better targeting options for direct buys that could potentially get to account-level data. Ruth Stevens: Data Leads the Way.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

The Point

AUGUST 25, 2020

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Buying Center Definition. – Have you defined a typical buying center at the target accounts? Lead Management Definitions/Processes. How you define lead and/or account stages (e.g. Content Library.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. Sales reps in most B2B tech firms ignore up to 70% of leads provided by marketing. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

DemandBase

JANUARY 27, 2020

Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. So what should your sales team do with the (often overlooked) warm account leads? It’s complex!

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Customer Experience Matrix

SEPTEMBER 3, 2018

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. The expectations are real. But third party data isn’t going away.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. We here at Demandbase, again, use AI and machine learning to do the leg work.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Put simply, B2B intent data reveals the buying intentions of potential customers. Ditch the scattershot approach and focus your efforts on companies demonstrating active buying intent.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . 5 B2B Buying Journey Models.

Buy 70

Buy Process B2B Peer-to-peer 70

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. More activity, like buying and advocating. Enough said. (OK, More emotion.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

DECEMBER 9, 2021

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. But performance is still measured in terms of qualified leads. Editorial Director.

CPO 102

CPO DemandBase CMO Sales Qualified Leads 102

Engagio

SEPTEMBER 20, 2021

If you would test the water before jumping in or test drive a car before you buy, then why wouldn’t you take the same approach when looking at the potential of overhauling your go-to-market strategy? With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71