Remove de-dupe prospect
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Email Lists: Should You Rent or Buy?

The Point

Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. That was then. Let’s consider your options: List Rental. Cost is around 65-70 cents per name.

De-duping 100
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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” The outcome proved to be a combination of “rebuild and buy.” Learning from Siemens’ B2B Revenue Waterfall Transformation .

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

The percentage of companies that do not assist salespeople in organizing fruitful conversations with prospects is startling. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. According to a CSO Insights report, only 9.7%

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Five tools that can help you break free from data paralysis

ClickZ

While CRMs, CX software, marketing measurement and analytics platforms, and other data-driven technologies have the potential to deliver comprehensive customer insights, they don’t always paint a clear picture of your customers’ needs or buying journey. Sample Insycle dashboard—source: Insycle. This can be overwhelming.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

And when they tried to buy Salesforce for $55 billion in the spring, I was feeling pretty cocky for about a week — that would have been an A+ prediction — until that deal fell apart. The far majority of marketers I talk with are embracing a multi-product stack strategy. I thought it was a reasonably solid bet.

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What Do You Need for Successful Nurturing?

ANNUITAS

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Scoring is also critical at this stage to determine how ready a lead is to buy and when it should be sent to sales. Productivity improvement. Assess (qualify): question, filter, and prioritize.