PureB2B

AUGUST 3, 2016

Quality leads are more likely to have a better customer lifetime value compared to cold leads. You can also use their contact info for target marketing and advertising purposes. 10 Ways to Optimize Your Blog for Lead Generation. How do you turn your blog into a lead generating machine?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Persona Qualification.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Read on to learn more about the strategies and tactics that will take your marketing to the next level.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. How much education is needed before a lead becomes a viable prospect?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Biznology

NOVEMBER 27, 2013

We conclude from this study that B2B prospecting data is richer and more varied than most marketers would have thought. We recommend that marketers test several vendors, to see which best suit their needs, and conduct a comparative test before you buy. Bernice and I are always open to ideas for future studies.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 24, 2015

With responsibility for demand generation, Sechrist is mired in database marketing. We examine those who buy and later become long-term clients.”. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

MAY 30, 2012

I know that plenty of very smart and well-respected Internet marketing experts line up with dear old Stewart Brand, founder of the Whole Earth Catalog, who famously said in 1984 that information “wants to be free.” The underlying assumption there is that people buy from companies that they trust—a valid point, to be sure.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

Again, it’s not essential that the content provide a business case for why a company would want to buy this product, it should simply appeal to a company already shopping for a product in this category. And does your demand generation strategy align with the type of product you’re selling?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

SalesIntel

FEBRUARY 14, 2023

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. UpLead G2 Rating: 4.7/5 Lead411 G2 Rating: 4.5/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. UpLead G2 Rating: 4.7/5 Lead411 G2 Rating: 4.5/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms.

Social Media 62

Social Media CRM Media Work Management 62

Biznology

AUGUST 3, 2020

Keep it about “did you buy,” and resist the temptation to gain more marketing insights. Leads-only measurements. End user sampling. Survey end users who were promoted in the campaign to ask what they bought—and maybe through which channel, and how much they paid.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

APRIL 20, 2022

The financial technology space offers its own set of challenges when it comes to lead generation, however, and strategies that might work in other verticals have to be modified to work in the fintech space. One of the most successful channels of lead generation marketing is content syndication. Content Syndication.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

DiscoverOrg

NOVEMBER 29, 2016

DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. Marketing invests a lot of resources to drive traffic to our website. The Marketing team finds funding events, new sales or marketing leadership hires, or companies planning to hire sales reps.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score. Our approach is to score the lead along multiple dimensions. Three key ones that we look at: profile match, engagement level, and buying cycle position. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

MARCH 13, 2011

Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. Do You Know Them? and I got 5000 visitors in 2 days.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40