Remove customer help
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A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot

I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. Price Elasticity of Demand. Head spinning?

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Plus, it’s simple to set up and comes with customization options but it limits you to a black or white background. Live demo and online documentation to help you. It lets you customize the lightbox to match your website but it uses an embed method which makes it slightly technical to use. Highlights. Highlights.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." He cited the Apple tribe -- all of us who rush out and buy new apple products just because. Couple thoughts: Bring value to tribal prospects who aren't customers yet. Youtube videos.

Lead Gen 100
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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% About 20% were solo founders.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How can marketers help their organizations move from “social media marketing” to “social business”? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). Deloitte University Press ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How can marketers help their organizations move from “social media marketing” to “social business”? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). Deloitte University Press ).