Zoominfo

JANUARY 11, 2021

Every customer is different, and every company will need solutions to a unique set of problems. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. Use Intent Signals. Common Customer Pain Points. How To Identify Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Smashmouth Marketing

DECEMBER 17, 2021

Your prospects may be looking for a solution to a problem that your company can solve. Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Examples of intent signals.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman. appeared first on Only-B2B.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JANUARY 11, 2021

Every customer is different, and every company will need solutions to a unique set of problems. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. Use Intent Signals. Common Customer Pain Points. How To Identify Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

The Point

JULY 27, 2021

Who are known contacts in the buying groups and are they engaged? Are there intent signals that the account is a high-propensity opportunity? Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Aberdeen

FEBRUARY 22, 2019

And just as the scientists who created DeepSqueak aim to add contextual behavioral information to research involving these small mammals, Aberdeen’s insights into the behavioral patterns of prospective buyers who have emitted purchase intent signals will add a key layer of visibility and context to marketing and sales operations.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Inbox Insight

DECEMBER 8, 2023

This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Intent data enables B2B companies to understand what matters most to their prospects – making way for marketing campaigns that are relevant and informed.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SalesIntel

MARCH 14, 2024

This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Tony Zambito

MAY 17, 2021

Here is how it sounds from an actual buyer interview with a VP, Marketing for a Global 1,000 company: “One of our big goals for this year is to increase our ABM function. The idea of buying teams or buying committees will be completely altered. We need to get more content in front of our target accounts.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Zoominfo

MAY 27, 2021

the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? The Intent Data Difference: How it Works. Without benefiting from it through sales. That’d be something.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Heinz Marketing

APRIL 5, 2023

They provide a deeper understanding of your target audience’s role within the buying committee and the company. These are companies that make up your Ideal Customer Profile (ICP). Having a defined buying committee helps map out the ideal people to target, to get in front of, and those that they are going to need approval from.

Ideal Customer Profiles 102

Ideal Customer Profiles Intent Signal Work Management Verticals 102

Martech

DECEMBER 19, 2022

Together, we can capture a snapshot of intent’s current state, understand the challenges and opportunities and preview what should be on the menu going forward. What is the number one value proposition of intent in today’s GTM efforts? Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Use buying signals to get in front of newly established businesses. Automation can notify reps immediately of buying signals from prospective customers.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Use buying signals to get in front of newly established businesses. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

SalesIntel

MARCH 14, 2022

Whether you’re a B2C or B2B company, you can now acquire a massive quantity of customer data and turn that information into great content with the appropriate tools and strategies. By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

Whether you’re a B2C or B2B company, you can now acquire a massive quantity of customer data and turn that information into great content with the appropriate tools and strategies. By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services. This is exactly where social media comes into play.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Engagio

AUGUST 15, 2023

Let’s start by examining the differences between B2B and B2C buying journeys. In B2C, you usually have a large market, mostly made up of individual buyers making simple buying decisions that are low cost and don’t involve multiple decision-makers. Because B2B buying decisions take longer. B2B is the opposite. Easy decision.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Martech

OCTOBER 4, 2023

And second, “In Iceland, we’re one of the biggest companies in the country,” said Jóhann Benediktsson, digital marketing manager, Icelandair. “In Up until then, the company had put most of its efforts into search and social media. As a result “they had difficulty making sure that all of the seats were filled.

Marketing AI 108

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 108

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64