Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Click fraud is a beat down, but bots and malware are a reality. You should know your results are real.
Biznology
FEBRUARY 23, 2016
Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. I first got to know Clickagy back when they were only mastering programmatic ad buying. Good to go.
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Martech
OCTOBER 19, 2022
Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.
Martech Advisor
NOVEMBER 13, 2019
Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. Cost Per Click (CPC) Calculation. Practice Careful Segmentation.
Biznology
JANUARY 26, 2011
Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. AG: If nothing else, we need to understand how to buy from multiple platforms. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force. What if Facebook takes off?
Customer Experience Matrix
APRIL 11, 2013
From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. Adometry can also be connected directly to ad buying platforms, including systems for real time bidding on individual impressions. I think it’s an important topic, so here we go again.
EMagine B2B Blog
MARCH 3, 2019
In 2019, for the first time ever, digital advertising spend will surpass traditional ad buys , which means that more and more businesses are discovering the value of campaigns like pay-per-click (PPC). The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method.
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