Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. The winning bidder’s ad is served on the site. .

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Customer Experience Matrix

APRIL 11, 2013

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. Adometry can also be connected directly to ad buying platforms, including systems for real time bidding on individual impressions.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

EMagine B2B Blog

MARCH 3, 2019

In 2019, for the first time ever, digital advertising spend will surpass traditional ad buys , which means that more and more businesses are discovering the value of campaigns like pay-per-click (PPC). Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. Why is PPC important?

PPC 57

PPC FAQ Lead Ranking Lead Scoring 57