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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. Let’s define Buyer Experience Innovation : “Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization”.

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.   Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers.    Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago. 

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced.

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The Four Elements of Buyer Experience Ecosystem Thinking

Tony Zambito

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   Devising content strategy and content marketing tactics is becoming predominantly about publishing content that meet buyer demand for knowledge in the early stages of the buying cycle.  Turn B2B Buying Into a Social Experience (buyerpersonainsights.com).   What’s going on? . 

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of buying print ads in trade journals, they create their own blog and build an active community around it.