Inbox Insight

SEPTEMBER 10, 2021

How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy. resonate with their buying needs. stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. 55% of sales leaders are using intent data to grab in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

6sense

MAY 10, 2017

Having data that clearly spells out which accounts have the greatest potential to buy makes everyone feel good about the energy and resources invested to engage those accounts. As we’ve gained a better understanding of our buyers, their needs and timing, there are 3 key areas that we’ve witnessed the biggest impact: 1.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. The Forrester Wave conducted a 28-criteria evaluation of predictive marketing analytics providers for B2B marketers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

JULY 17, 2017

My own journey from What If to What’s Next. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Because they see how it can fuel lead generation and conversion. Let me show you why. Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. By fulfilling their information needs you are providing superior value exchanges.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Content4Demand

SEPTEMBER 8, 2021

Instead of relying on gated content to drive random leads from accounts that may or may not be ready to engage, you can know exactly where your target accounts are in the buying journey. For example, we’ve developed a different video series for each buying stage.

Intent Data 84

Intent Data Intent Content De-duplication 84

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

OCTOBER 4, 2022

Key to achieving this is to understand where your prospect is along the buyer journey. Here’s a handy content map template to get you thinking about key considerations – challenges and opportunities, content and channels, at every stage of the buyer journey. Reading time: 4 minutes.

Top of Funnel 94

Top of Funnel B2B Sales Multi-Channel B2B 94

6sense

AUGUST 24, 2017

We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48