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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Content that hits across the customer life cycle creates more influence over buyer decisions. And they need help.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. And, they might not reach out to your company in person until they are ready to buy.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Content that hits across the customer life cycle creates more influence over buyer decisions. And they need help.

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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. This is a significant buying behavior shift. Digital only.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. As a marketing stack, technological advances in account-based marketing (ABM) have enabled marketers to capture and apply the “intent” of prospective buyers.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

Creating Value-Based Buyer Journeys. Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Overnight, B2B buying changed forever, and there’s no going back.