B2B Memes

OCTOBER 9, 2012

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. That is, they employed a print-first strategy. John Paton: Misguided, or misunderstood? That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

In all the recent debate on the merits of the digital-first strategy for publishers ( neatly encapsulated today by Mathew Ingram ), there is one strand of discussion that never quite comes to the foreground. That is, they employed a print-first strategy. John Paton: Misguided, or misunderstood? That, of course is easier said than done.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

NOVEMBER 29, 2011

Learn enough about this new channel to ask the hard questions and integrate with your strategy as appropriate. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Truth as a marketing strategy. I love that!

Content 100

Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 9, 2010

I asked Brown by e-mail whether he could answer a few questions about Briefing Media’s strategy. Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. Is that a significant part of the strategy?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MAY 13, 2010

But it appears that they will be offering a wide range of content strategy consulting, content creation, and software tools. Exactly what IDG’s “content development and content optimization services” will consist of is obscured by the typical press release jargon.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

JANUARY 27, 2011

The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. So the only clear high-growth strategy is to cut expenses, which means cutting quality. As private equity investors discovered, that strategy is not sustainable. I’m not convinced it’s possible.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JUNE 2, 2010

The only exception he admits is any journalist who plans to quit the business before 2020. A reading of the recent ASBPE-Medill Survey on Digital Skills and Strategies suggests some of the challenges. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100