ClearVoice
OCTOBER 9, 2018
In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. I hadn’t thought about that before!
LEADership
JUNE 26, 2014
“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Be armed with your Swiss Army Knife for B2B Thought Leaders. Let marketing be the glue, not the barrier.
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LEADership
SEPTEMBER 15, 2015
The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. That’s why you see successful B2B brands striving to build and maintain thought leadership.
Adobe Experience Cloud Blog
APRIL 21, 2014
William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. But for marketers in more traditional businesses, having an endless positive feedback loop between marketing and product is still relatively new. That’s a 3.2%
Directive Agency
JUNE 24, 2019
I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. Don’t want to spend too much time, but thoughts on the Oscars this year. They were doing millions of dollars a year in business. Green Book, was it deserving?
Directive Agency
JUNE 24, 2019
I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. Don’t want to spend too much time, but thoughts on the Oscars this year. They were doing millions of dollars a year in business. Green Book, was it deserving?
Sprout Social
JUNE 27, 2023
I was even one of those guys who thought Steve Burns died. Don’t talk to businesses about a product. No matter if they’re working in a business, looking for a new supplier or a vendor, if you’re able to market to them as a person, you’re already going to be well ahead of the competition.
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