Buzz Marketing for Technology
OCTOBER 30, 2008
Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
Vidyard
APRIL 17, 2015
After suffering a collapse in 2007 Huffington realized that while she was taking exceptionally good care of her business, her own well-being was taking a back seat. ” With consumers using more products that track and measure their interactions with the world around them, marketers must adapt and learn how to use this data effectively.
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Vidyard
FEBRUARY 6, 2014
The video format stays the same, but the messaging is still clear to your client – we appreciate your business enough to say thank you personally. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.
Convince & Convert
JUNE 25, 2014
It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. And once your marketing crosses over into feelings territory, people want to do business with you. By now, most marketers have realized that video isn’t a passing fad.
ANNUITAS
OCTOBER 26, 2020
As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. …and the list goes on!
The ROI Guy
DECEMBER 23, 2010
Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.
Choozle
JANUARY 23, 2024
Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. This strategic shift reflects a deeper focus on optimizing advertising strategies to drive meaningful business outcomes in the retail space.
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