Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. Don’t let your manufacturing company get left behind in the digital age.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

EveryoneSocial

OCTOBER 31, 2018

Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use.

Paid Social Agency 67

Paid Social Agency Paid Search Agency Advertisements Advertising 67

Sharpspring

OCTOBER 9, 2019

As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. Paid Social Media Has a Low Cost of Entry.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Marketing Insider Group

OCTOBER 12, 2015

One of the most effective ways to do this is through social media advertising. Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. This is extremely helpful when you’re using social sharing tools to post to your page. LinkedIn Promotion Tips. Photo Source.).

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. Your TAM (or Total Addressable Market) is a term used to describe the total opportunity for your business to generate revenue from. For example, if you are a log management software company, your TAM is any business that digests data. Remarketing audiences.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

The Marketing Blender

MARCH 15, 2021

Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. Targeted paid social campaigns. You’re a business owner and, as it turns out, you’re human too—a consumer and a decision-maker. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. Combining sound, visuals, and text or information allows brands to both inform and entertain.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Get Comfortable With Virtual Events. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. You’ll use this information to create targeted ICP content and give your team the perspective to make informed campaign choices. The agency alternative.

Account Based Marketing 93

Account Based Marketing ABM Paid Content Cost 93

Biznology

FEBRUARY 15, 2019

It should inform you what is out there, what is working, and what needs to be retired and taken down. To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. A digital audit provides a snapshot of your brand properties online. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Navigate the Channel

AUGUST 11, 2022

77% of business decision-makers found at least one new supplier at the last trade show they attended. These people are already inclined to support your business and are open to the idea of attending an event. Industry associations and business groups can also help you get the word out about your event.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Use paid social media. Contact us today for more information. Also, establish yourself and your brand as an industry thought leader.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Content Marketing Institute

AUGUST 31, 2023

If you feed proprietary information into these chatbots, it’s out there for anyone using the chatbot to pull from. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Excelsior Research

APRIL 22, 2022

In regard to informative content, digital marketing is very efficient and it provides maximum information about any scheme or product. Web marketing offers information focused solely on the product with timely updates on the website. Digital Marketing is the rapidly growing division of business and marketing.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. ABM can be used to acquire new accounts or expand business dealings with current accounts. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

SmartBug Media

JUNE 24, 2020

Wondering which paid media channels are poised to help you attract more business during the current crisis ? Below, we’ve put together a quick guide to some of the best options out there, so you can position your business to cut through the chaos and connect with potential customers. COVID-19 has shaken the job market hard.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. Are you targeting small businesses? No company does this better than Clickup.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Sprout Social

MARCH 7, 2022

Over the past few years, Slack has become synonymous with business messaging. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. — Brooke V.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service? Consider making customer support a mandatory part of your onboarding process. What do you do really well?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Sprout Social

MAY 7, 2020

In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index ™. Social data has the potential to unlock key insights into your target audience, support top-level goals and validate that your strategy is working.

Ideal Customer Profiles 90

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 90

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Join the conversation with us on LinkedIn and Twitter.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52