Business Hubspot SEO SERP Wikipedia 
Envy
NOVEMBER 8, 2021
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Why topic clusters overtook keywords for SEO. Why do Wikipedia and Wiki pages usually come up first in your searches?
Hubspot
APRIL 6, 2018
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?
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Hubspot
DECEMBER 19, 2019
Before I began writing at HubSpot, I worked at two small businesses. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. For example, an old client wanted their business to show up in Google's knowledge panel. Really small.
Hubspot
AUGUST 7, 2018
In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention.
Hubspot
MAY 26, 2017
All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. You can use paid search to maximize your coverage on the search engine's result page (SERP). How to Use Paid Search.
Hubspot
NOVEMBER 9, 2016
The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.
Hubspot
MARCH 5, 2015
In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. placement on SERP) whereas company blogs tend to rank around 7. How much better? Nearly 800% better. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.
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