Sales Engine

APRIL 14, 2016

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. I’ve always loved the content production side of what we do. As an example, she brings up a hotel client that is trying to reach meeting planners “and they all do.” “I

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

NOVEMBER 12, 2015

We asked Jennifer Gluckow, owner of SalesInANewYorkMinute.com about how she trains salespeople to prospect for and acquire new business by blending the best of the old techniques we know and love, and how they can be incorporated into current tools, technologies and strategies. Delivering the best product or service is now a given.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

JANUARY 25, 2016

Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it. Regardless of the channel and the medium however, you must be the trusted source in your industry where people come to you and keep coming back to you to stay informed and at the top of their game.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

AUGUST 20, 2015

When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Remember, we're talking specifically about business storytelling. So what are the facts?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Sales Engine

AUGUST 13, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Spend your money upstream, right up the sales pipeline, generate demand, nurture business leads. Examples in case studies help people latch on to stories.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Sales Engine

DECEMBER 22, 2015

Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace. A great example is Redbull. In the upper-right-hand corner of their website, it says “Products” if you’re playing along.) So how are you going to achieve the growth rates you’re really looking for?

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Funnel Advertising 120

Sales Engine

OCTOBER 1, 2015

For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. B2B sales cycles are a much more complex business problem to solve as they are exacerbated by geography, industry, and so on.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120