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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. What is cybersecurity?

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

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Cloud Security Management: All there is to know

Valasys

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. .

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Streamlining the creative process for marketing teams: Q&A with OpenText Hightail

ClickZ

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

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DAM metadata: Why less is more

Martech

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It’s the information that’s assigned to your assets to describe them.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them. But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them. How could blockchain influence digital marketing?

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?