Business DemandBase Eloqua Marketing Automation 
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
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Contently
JANUARY 31, 2023
Using predictive analytics from AI, businesses can use what they learn from sentiment analysis to broadly improve the customer experience. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Disclosure: Demandbase is a client of my employer.] The real value is in the rules and logic used to deliver the right message at the right time.
Customer Experience Matrix
JUNE 9, 2009
But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Google has built a $95B search business by understanding the need for speed. Worse, the sales person might convince the small business owner you to buy the enterprise solution.
Bound360
JANUARY 18, 2018
In the last post , we highlighted how to develop web personalization plays to solve key business problems. Now that you’ve identified how you want to group your web audience to meet your business goals, how will you identify which group a visitor belongs to? Partner examples: ClearBit, Kickfire, DemandBase, Bombora.
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