Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. I can only hope that buyers will judge for themselves which category is most appropriate. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. ” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. .

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. You can even ask Alexa!

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Lead Generation. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

SnapApp

APRIL 4, 2018

The top leads These leads will be manually reviewed by the inbound SDRs. . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Closed-Won - closed business. Closed-Won - closed business. Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

thePoint

MAY 25, 2018

Below, we will review these sources following along with the inventory form categories. If you have been in the company for a while or perhaps have been in the same industry but from another company (in either case, let’s call you an Insider ), then you probably scored yourself a bit higher in this high-level marketing inventory category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2016

So, across 9 categories, and 9 extraordinary companies doing great things with video, here are your 2016 Video Marketing Award winners! Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

ClickZ

OCTOBER 1, 2020

Businesses are scrambling to find talent that has experience across ad tech, martech and data. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. Source: Forbes.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Customer Experience Matrix

FEBRUARY 10, 2011

Last week’s post used data from our B2B Marketing Automation Vendor Selection Tool (VEST) to identify leading vendors in categories such as lead generation, campaign management, and technology. I cautioned in that post that you can’t stop at the category level. You must look at the details to find the best match.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

DealSignal

MAY 31, 2023

Use intent data to see which leads are ready to buy There’s still one more step to finding the prospects who are most likely to convert, and it’s a group of ready buyers that you probably aren’t even aware of. You need intent data to find leads who are looking for a solution like yours. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Matthew Quinlan , VP Field Operations, Loopfuse.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Again, scores change with activity levels and age.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acquia acquired Widen in September 2021. Target customers. Product overview.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117