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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Because let’s face it, we need to run a business around it. Catch all episodes here.

CPO 144
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All Roads Lead to Measurement: How to Future-Proof B2B Marketing

Drew Neisser

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. The metrics you need to justify more marketing budget.

CPO 52
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How to Build a Career Path Toward the C-Suite

SmartBug Media

That being said, by developing abilities, business fundamentals, functions, and skills, you can create a kind of road map for yourself. Members of the C-suite are responsible for leading their respective departments. Chief marketing officer (CMO). Chief people officer (CPO). But, what in life ever is?

CPO 96
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Seismic Shift ’23: Day One Highlights

Seismic

In the last 12 months, Seismic customers have: Interacted with more than 49,000 pieces of content per hour throughout the Seismic Enablement Cloud Completed 19,000 lessons per hour through Seismic Learning Shared more than 500 social posts per hour through Seismic LiveSocial We’ve been just as busy.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. lLet’s dive in and see what ChatGPT had to say about why our customers can’t get enough of us. .”

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The best case scenario sales kickoff

Mereo

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. And after those two hours expire, move on to the plan for the next year — how you, the head of sales, will lead your salespeople to execute the customer strategy in a new way or perhaps scale efforts.

CPO 34
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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

JOSH HARDY WITNESSED AN OVERRELIANCE ON AI TECHNOLOGY — AND ENCOURAGES BALANCE In 2023, I witnessed several situations where an overreliance on AI technology posed significant challenges for sales and marketing teams. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.