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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The data points of relevance can vary according to the marketing objectives of B2B companies. Read more on How Intent Data Helps B2B Companies Boost ROI. Streamline the Sales Cycle. The post How Virtual Event Marketing Benefits B2B Businesses appeared first on Valasys Media. Wrapping Things Up.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Mark identified culture as the key differentiator of a successful social business. But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. As my career progressed, I decided to pursue an entrepreneurial goal and launch my own business. What influenced you?

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. 10 Advantages of Appointment Setting : 1.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”