Customer Experience Matrix
AUGUST 22, 2013
Like the others, Infer builds a proprietary database of pretty much every company on the Internet by scanning Web sites, blogs, social media, government records, and other sources for company information and relevant events. Each buyer needs to run her own tests since results may vary from business to business.
Customer Experience Matrix
MARCH 8, 2011
This could be a real game-changer in the small business marketing automation landscape. It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.
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Customer Experience Matrix
OCTOBER 19, 2010
Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.
Customer Experience Matrix
OCTOBER 15, 2010
Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? Many of the business-to-business marketers at the Marketo conference have exactly this problem: their data volumes are too small to accurately measure the incremental impact of most marketing programs.
Customer Experience Matrix
APRIL 20, 2010
Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. One anomaly in this data is sharply increasing reliance on external business information services. These draw a picture of salespeople saying, “Hand me the leads and let me do the rest.”
Customer Experience Matrix
FEBRUARY 6, 2008
Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. LinkedIn) and for business-oriented communities.
Customer Experience Matrix
JANUARY 7, 2010
business-to-business marketing automation. It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products. inbound marketing.
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