Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses. Managing Risk.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies.” ” Novices may even experience outright fear.

B to B 40

B to B B2B Advertising Agencies Business 40

Webbiquity

JUNE 17, 2014

How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Biznology

OCTOBER 14, 2015

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. A lively case study of how a tech company used data to fuel its business growth. This seminar will help.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

JANUARY 10, 2012

Forget all the things you want to say about your company. You sell to a tough audience: business decision makers. You should be testing your messaging via A-to-B versioning of everything from subject lines to call-to-action triggers, so that your marketing is an ever improving work in progress. Are you listening?

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Chris is president of New Marketing Labs and a leading authority on all things social media - particularly how to make social media work for large and mid-sized companies. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

SEPTEMBER 22, 2011

Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

markempa

MARCH 30, 2005

Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. Demand creation should be perpetual or “always-on” because buyers are constantly seeking solutions to their key business challenges. Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

JANUARY 18, 2012

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Regardless of what we’re taught, people do judge books by their covers and a companies by their names. What’s In A Name?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

OCTOBER 14, 2011

I suggest acting like a journalist and seek out more content from others within your company. The LinkedIn Company Profile: Is your B2B in the top 1%? If that’s showing positive results and attracting engagement from your marketplace, you’re doing a great job. But you can do better. Mark Schaefer. Viveka von Rosen.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

AUGUST 9, 2010

Clients who have built companies successful enough to hire agencies obviously have ideas that are already working for them. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Anyone representing a business while interacting with a customer of that business is “customer facing.”

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

APRIL 25, 2011

It’s a natural reaction to get defensive or irritated as you hear some negative insights about your products, services or company. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. These companies are what I call turtles. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

DECEMBER 9, 2010

markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. juntajoe Joe Pulizzi Smart B2B companies will become the de facto media companies for their industry niches. For those that don’t build, look for them to buy.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

AUGUST 16, 2011

I know many printers are having to rethink their business model to survive. In a tough economy, printing budgets are often one of the first things a company cuts. Here’s some of what I said: Although some printing businesses that are alive today won’t be next year, the industry is no more challenged than most.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach is an entrepreneur committed to helping business owners achieve their vision of Total World Domination.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Business operations and marketing efforts are becoming more automated and less personal. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. John holds an engineering degree from Trinity College Dublin and an MBA from the London Business School. 06:10 – Benchmarking your own company.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 13:17 – Business owners are thinkers. Um, so B2B companies, so most people don’t know what B to B means, right? Timestamps/Outline.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. According to Google, 70% of those researching b-to-b products and services use video in making their decision.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Online Marketing Institute

JANUARY 4, 2011

I’m already brainstorming some ideas to help inspire (and reward) my company’s. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Your company is managed according. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. In a business context, however, tribes have barely been a factor. You think you know what is important to customers. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40