Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? You don’t want to create another of those unless you are planning to sell advertisement space on your business blog. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. The focus is squarely on you, your company and its products and services. This kind of sales oriented marketing content is no longer effective. I encourage you to add your own ideas to my list of seven.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { I service industrial companies, as you do. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. That will give you an idea of demand.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60