B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JUNE 27, 2014

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JANUARY 10, 2014

What does that mean for business-to-business marketers? According to Dave Kerpen in his book Likeable Business, buyers want simplicity. Just don’t lead with them. We’re out of time because our customers are out of time. We need to simplify our marketing, tell more stories and use more visuals.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MAY 11, 2012

They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. I’ve never been much of a believer in focus groups for market research. This is not a mind reader we can only measure whether you are paying attention.”. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. So what’s holding you back?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. A lack of understanding of customers is a recipe for marketing failure. I put this as the central quality for CMOs, applicable to all situations.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100