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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

ViewPoint

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. A lot of people don’t know how to use LinkedIn. She spent six years in management consulting and 52 quarters in software sales.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. EloquaEloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Global – [link].

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Eloqua and CMO.com helped coordinate survey information.

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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

So they build Nudge.ai, a platform that uses artificial intelligence to identify and help sales people truly leverage their networks. They also recently launched a business-to-business paid product. “A has all it needs to build that scale-up success story they envisioned on that plane ride home after selling Eloqua. “If

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR. Tweet This!

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

One company looking to help marketers do just that is Convertr. That is exactly where Convertr came in and has since helped the likes of Oracle, Cisco, Dell, Dennis Publishing, Mediacom and Contentive, enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships. Leading by example.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael. 11/27/2012 -15:36 PM. Follow her on Twitter.

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