Business to Business Direct Marketing Document Organization 
Tony Zambito
DECEMBER 20, 2015
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Documentation Leads To Effectiveness. The survey indicated a top challenge was getting the organization as a whole to value personas.
PureB2B
MAY 30, 2022
In most B2B sales and marketing, personal data is key to reaching the right people at the right time. B2B data gets used every day in large organizations who use outbound sales to grow. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls.
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PureB2B
MAY 30, 2022
In most B2B sales and marketing, personal data is key to reaching the right people at the right time. B2B data gets used every day in large organizations who use outbound sales to grow. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls.
Tony Zambito
JULY 17, 2016
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Where what is documented amounts to glorified job descriptions of the tasks and activities buyers perform. Transformation by Yu Luck. The Connection Between Intent And Goals.
Tony Zambito
JANUARY 29, 2017
Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity.
B2B Digital Marketer
OCTOBER 13, 2020
From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.
Tony Zambito
OCTOBER 9, 2015
Whereby both are in agreement the majority of content marketing, as it exists today, is not working. Documented Content Strategy Helps. What the CMI/MarketingProfs Benchmark Study did indicate is that those organizations with a documented content strategy had a better rate of effectiveness.
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