Introducing the new B2B customer: How B2C and B2B customers compare
Sana Commerce
MARCH 16, 2022
It suddenly seems as if the differentiation between B2C and B2B customers is no longer quite as black and white as it appeared to be a few years ago. Do you read a newspaper and/or magazine while commuting to the office in the morning? So, who are your B2B customers today? B2B vs B2C customers. Do you check your social media at work?
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