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A Thorough Guide on Appointment-Setting Tips

Binary Demand

When your company engages in business-to-business (B2B) sales, you know the challenges involved in making connections with decision-makers and closing deals. As it is a crucial step in the sales process, it gives sales representatives a chance to get to know potential customers and pitch their services.

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How We Executed a Telly Award-Winning Video Marketing Campaign

Vidyard

In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Another quick tip here is to make sure your email deliverability is good. This post will answer those questions and more. What is B2B Marketing Automation?

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Tips, Tricks, and Secrets to Create Great Landing Pages

Adobe Experience Cloud Blog

Specifically, it changes from business to business—some want a solution for their bad back, while others want an easier accounting software—but at the core, it’s this one thing: They want to evaluate your offer as quickly as possible. Here are a few tips to help you win: Use the word “you” to speak directly to the reader.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. One of @ b2bmagazine ’s top B2B agencies.

Twitter 100
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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Great for: B2B marketers, CMOs, B2B freelance writers, and B2B strategists.