Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Salesforce Marketing Cloud

JANUARY 17, 2024

McKinsey & Company found that 80% of B2B buyers want self-serve digital options. B2B vs. B2C digital sales B2B (business-to-business) and B2C (business-to-consumer) both use digital sales channels. B2C sales B2C companies sell directly to customers. The sales environment is overwhelmingly digital.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Sprout Social

NOVEMBER 30, 2020

For example, it’s much easier for a US-based company to use near-identical messages and marketing materials for English-speaking audiences in the UK or Australia (see Topshop below). On the flip side, some companies have an easier time entering international markets than others. Close proximity. Make your market research count.

Work Management 95

Work Management Marketing Management Paid Search Agency Cross-Selling 95

ClearVoice

SEPTEMBER 22, 2020

What kinds of health-related companies need content? ” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials. Health insurance companies and brokers : Building a reliable brand reputation results in more policyholders. Find out in this guide.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Why Asking About Your Prospect’s Budget Can be Bad for Business , April 9, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. However, 51% of businesses have no strategy in place. Microsites (44%). Decide which platforms will work best for your company. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Hinge Marketing

OCTOBER 10, 2016

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. That said, most of these guidelines apply to any business website. Let’s begin by getting our terms clear. . B2B Websites Defined.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign. 1) BankHumanAgain.com - TD Bank.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Webbiquity

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). An adjective used to describe companies that sell directly to consumers. 6) Blogging. Learn more here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28