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Strategies and Differences in B2B vs B2C Marketing

Sharpspring

B2B, meaning business-to-business, are companies that sell directly to other companies. Examples of businesses in this category include wholesalers, enterprise software companies, and business vendors. Let’s break down the main differences between B2B vs B2C businesses and how they affect marketing strategies.

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How to Build A Lead Funnel and 3X Business Growth

SalesIntel

The answer – using Buyer Intent Data. Buyer Intent Data is a set of behavioral signals that can help you figure out if your prospects want to buy a product or service. Any marketer hoping for a higher success rate must first understand the intent of their buyers. How do you prioritize your leads?

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Targeted Demand Generation: The Winning Formula for ABM Success

Inbox Insight

Longer term wins: Targeted Demand Generation makes for a superior long-term engagement tactic through building lasting awareness and engagement amongst key accounts and customer account look-a-likes who show buyer intent against the key areas your business services.

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Top 10 Lusha Alternatives in 2023

SalesIntel

This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data. stands out by presenting itself as a real-time data intelligence search engine.

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Understanding ZoomInfo Pricing and Credits—What You Need To Know

SalesIntel

If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package. You also get access to our RevDriver+ Chrome extension , Bombora’s buyer intent data, and our Research on Demand team. The strategy behind this is clear – you spend more to get more.

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Top 10 Lusha Alternatives in 2024

SalesIntel

This platform caters to sales, marketing, and recruiting teams, providing access to B2B contacts, cell phone numbers, emails, direct dials, and buyer intent data. stands out by presenting itself as a real-time data intelligence search engine.

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Content + Intent Data: Painting a Different Picture of Needs & Preferences

Content4Demand

Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?