Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts
Webbiquity
APRIL 10, 2018
Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.
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