Business Blogging Hubspot Lead Gen Product 
Hubspot
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.
Hubspot
DECEMBER 20, 2012
In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Visualize the people reading your blog as people you want to buy your products or services.
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Hubspot
APRIL 28, 2014
Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.
Hubspot
APRIL 6, 2012
While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.
Hubspot
AUGUST 10, 2011
Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. You should have a sense of who your blog's target audience is. Hint: It should align with the target audience for the products/services you offer.)
Hubspot
JANUARY 24, 2012
Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal). Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services.
Hubspot
MARCH 27, 2012
There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?
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