Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. Video content can feel more personal than written content, and it helps sales organizations tremendously as a follow-up content asset.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Results: 2.7

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Hubspot

OCTOBER 9, 2014

Increase the effectiveness of search engine optimization (SEO) and content marketing. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. There’s no cost if the person clicks on the “skip ad” button.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blogging Stats. Industries that blog tend to reach 55% more web traffic.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

B2B Marketing Zone Posts

JULY 7, 2010

- Marketing Interactions , June 10, 2010 The amount of information available is staggering. We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Business Blogging – Do You Have What It Takes? Drip Too Fast.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40